![]() In fact, HubSpot found in its State of Marketing Report that social media is the number one marketing channel in 2021. Video content receives 49% higher engagement than static content on Instagram.Īlthough not everyone is taking a video-first approach on social in the B2B space, video for social isn’t new by any means.Videos on Facebook see an average engagement rate of 0.26%, which is higher than the average engagement rate for all types of posts on the platform.On Twitter, Tweets with video attract 10 times more engagement than Tweets without video.Here are some numbers that support this theory: Why? Well, for one thing, video content captures attention and holds it for longer. If there’s one thing that holds true across all social platforms, it’s the fact that algorithms love video. “85% of people want to see more video from brands in 2021.” Video content gets more engagement If you’ve been waiting for a sign people want video from you, this is it! In fact, Wyzowl found that 85% of people want to see more video from brands in 2021. Social media is the perfect place to let your brand personality shine through with video. Videos for social media can help you create a relatable, human brand that people love - a brand folks will champion and recommend time and time again. Your business is more than just your product or service. Let’s dive into a few specific reasons why video is such a good fit for social media. Social media is a natural place for video - especially native content that keeps people in the app. If you’re active on social media, you’ve likely noticed the uptick in video content over the past few years. Keep reading to learn how to start and scale your social video efforts!Ĭreating and editing video for social media From creating and editing video content to distributing your videos across multiple platforms, to measuring the impact and success of your social videos - we’ve got you covered. ![]() In this comprehensive guide, we’ll help you rethink the way you approach your social strategy. We know what you’re thinking - video sounds great, but how do I get started? How do I decide what types of videos to make? And don’t I need professional video equipment or a production studio? (Spoiler alert: While those things are nice to have, you certainly don’t need a Marvel-level setup to create stunning social videos.) Video can also humanize your brand and showcase the friendly faces behind your company. Incorporating video content into your social media strategy can inject energy into your marketing and bring your brand’s story to life in a way other content simply can’t. And what better way to talk to someone than to use engaging video that they can see and hear? In reality, marketing across all verticals has one basic thing in common: You’re talking to people. There are common misconceptions that B2B marketing is formal or even stuffy, which would seem to preclude video altogether. Marketers don’t always take a video-first approach when it comes to their social media strategy - especially in the B2B space.
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